My goal is to gain hands-on experience in the luxury fashion industry by contributing to Proenza Schouler's wholesale and e-commerce teams, enhancing insights into consumer behavior, digital marketing, and strategic design.

Wholesale Internship (Junior Year): Developed Style Guides, PK Packs, and Copy Sheets; engaged in prospecting; attended three market weeks; utilized platforms like Joor and Fashion GPS for sample management.

E-commerce Internship (Senior Year): Managed Shopify strategy, visual merchandising, affiliate marketing; conducted competitor analysis; optimized cart and checkout processes; performed data analysis with Excel; researched payment solutions.

Outcome: Acquired over two years of practical experience, deepening understanding of the luxury fashion market and refining skills in strategic design and digital marketing, all while gaining valuable insights into consumer behavior.