My goal was to design innovative solutions to financial impulsivity and emotional spending behaviors, focusing on creating tools like Wuardian that blend behavioral insights with digital technology to promote financial mindfulness and well-being.

What I did: with over a year of research, I designed and prototyped Wuardian, a financial mindfulness app targeting millennial impulsive shoppers. Conducted extensive research, including 23+ user interviews, to understand financial habits and emotional spending triggers. Developed user journey maps, mood tracking, and spending-pause prompts to address spending anxiety and promote mindful decision-making.

Outcome: produced a detailed prototype and simulation that demonstrated Wuardian’s potential to address financial stress and improve emotional spending habits. Gained expertise in integrating emotional well-being with financial tools, leveraging user feedback, and applying UI/UX principles to solve real-world problems.