Strategy & Design
I'm Romina, a creative strategist born in Venezuela and based in New York City. Positioned at the intersection of strategy and design, I am a detail-oriented problem solver with a passion for research and uncovering insights that go beyond surface-level findings.
With over two years of hands-on experience at Proenza Schouler, working with both the wholesale and e-commerce teams, I've gained invaluable insights into consumer behavior, digital marketing, and strategic design within the luxury fashion world.
My Approach
During my studies in Strategic Design and Management at Parsons School of Design, I focused on balancing creativity with functionality. I believe that impactful designs stem from everyday inspirations and aim to create works that resonate widely, infusing each project with innovation and purpose. For me, design is a tool to observe and influence the world, enriching each project with both beauty and strategic depth.
Case Studies
What People are Saying
Domenica Garvin
Veteran Researcher & Design Consultant
Romina is a rare gem and has it all: talent and ingenuity; conscientiousness and drive; plus humility, curiosity, and kindness. She would be an invaluable member of any team—I would gratefully work alongside her myself!
Paul Corio
Part-Time Faculty at The New School
Romina was certainly a pleasure to have in class—her solutions to my assignments were always imaginative and inventive. Her attention to detail was admirable, and the pieces were always exquisitely made. She spent a great deal of time working on every project, never settling for anything less than her best. This type of student makes an instructor’s job an easy one.
Dana Mejia
Co-worker at Proenza Schouler
Romina was an excellent co-worker; she was always proactive, knew how to complete tasks successfully and on time, and was always open to explain any platform or task throughly if necessary. She also created a positive work environment, which I believe is essential for every team's success.
Let’s Connect!
Whether you're a brand aiming to innovate, a team seeking fresh insights, or an individual passionate about design and strategy, I'd love to hear from you!